Sansiri reinforces its strength as a leader in Thailand's digital marketing for real estate by achieving a significant victory on the Asia-Pacific (APAC) stage with the THE BASE Urban Rama 9 project, winning the Best Reels for Innovation & Generative AI award at the Reels Impact Award 2025. This award was selected from contestants across Asia and was organized by Meta, highlighting the outstanding use of Generative AI in video creation to communicate with the modern urban demographic (The Life Beat Keepers). This reflects its leadership in marketing by applying DATA and AI in its operations, with the award ceremony recently held in Singapore.

Combining the creativity of the marketing team with AI innovation to convey the concept of Uniquely Your Urban Beat and the Winning Proposition of “condos designed to accommodate various life rhythms”. The marketing team employed a communication strategy that believes messaging must have a dynamic rhythm, just like the ever-changing pace of urban life.

  • Transforming still images into endless stories: Utilizing Key Visual (KV) lifestyle images from the project with Kling AI, an AI video generation tool, to convert them into vibrant 20-second vertical Reels (9:16) videos, totaling three pieces.
  • Creating the rhythm of urban life: Through detailed prompt writing and an intensive collaboration process between human creativity and AI, the resulting videos effectively convey the dimensions, emotions, and fluidity of diverse urban life rhythms, whether fast-paced or slow, in a realistic and high-quality manner.

In addition to winning the Best Reels for Innovation & Generative AI award, Sansiri was also shortlisted as one of the Top 4 in the Best Reels for Brand category for the video in the campaign "Every day…Life is good", further emphasizing Sansiri's ability to consistently create high-quality short video content that resonates with its target audience.

This achievement reflects Sansiri's readiness to integrate modern marketing with rapidly changing technology, using AI as a communication tool while still delivering contemporary and creative results that effectively reach the target audience, as well as maximizing budget efficiency aligned with the project's target demographic.

THE BASE Urban Rama 9 is a newly launched ready-to-move-in project by Sansiri, located in the New CBD area on Rama 9 Road, adjacent to the main road, just 2 minutes from Central Rama 9 and MRT Rama 9 Station, and close to premium job sources. It caters to the primary target group of young professionals (ages 28 - 35) looking for housing and investors with an average rental yield of up to 6%. Interested parties can register at https://siri.ly/1MGmYDB.